Stephen Chadwick, Managing Director at Dassault Systèmes EuroNorth, discusses how automotive manufacturers are embracing 3D solutions
The auto industry is driven by a number of powerful imperatives that reflect our desire for aesthetics, performance and safety, while also recognizing the need for affordability and minimal environmental impact. An industry that not long ago was exclusively using steel and fossil fuels is embracing lighter metals and composites that increase strength and reduce weight, while frugal, electric and hybrid vehicles are reducing emissions on our roads.
Automotive manufacturers are using Dassault Systèmes 3DEXPERIENCE Platform and Industry Solution Experiences to explore new materials and processes that may mean tomorrow’s cars are not only lighter and stronger but also inherently kinder to the environment – even after they’ve reached the end of their useful life.
Global demand for higher quality, systems-integrated transportation is driving suppliers and OEMs alike to pursue more capable, industry-proven solutions. Target Zero Defect Industry Solution Experience enables comprehensive vehicle development capabilities, in a collaborative 3D environment, to ensure right-the-first-time results from concept to final production.
Drive to the future
Today’s transportation suppliers and manufacturers must introduce new high-tech capabilities and features faster than ever while managing increasing vehicle and development process complexity. The software solution provides an integrated and open development platform, with capabilities to minimize defects, automate knowledge, manage complexity and optimize performance across the entire product development process.
Early virtual design, engineering and validation can reduce both vehicle weight and material waste. Dassault Systèmes single-source repository, supporting pro-active prediction of budget and development cycles, ensures accuracy and saves time and cost. The technology helps reduce risk for OEMs and their suppliers associated with introducing new vehicles, as well as minimizing the potential for vehicle recalls.
Flexible and global manufacturing capabilities enable industry leaders to quickly react to changes in demand, and make critical updates late in the development process without compromising manufacturability and schedule. Target Zero Defect provides a global approach to capture and leverage existing corporate knowledge. It connects design, engineering and manufacturing disciplines across a company’s entire ecosystem of partners and suppliers into a dynamic, collaborative product creation environment. It includes high-performance virtual design & simulation at all stages of product creation, from conceptual design to virtual manufacturing; including strategic domains such as powertrain, body engineering, styling and final assembly.
The routes to efficiency
Over recent years the automotive industry has experienced a recession, increasingly tightened fuel-economy and pollution standards, strict government regulations and rapid market growth in developing countries. Innovative companies that planned for these challenges by investing in technology and resources have not only remained solvent, but increased the
Leading automotive companies have invested in realistic simulation technology to increase their capacity to innovate. By integrating simulation with their 3D design software and product data management solutions, these organizations are not only improving their product development efficiency, they are also achieving better performance; speeding up product development time; meeting industry standards and regulations; and addressing environmental factors like fuel emissions.
Demand for profit
Global demand for transportation innovation is providing new, profitable opportunities in a competitive industry. Delivering advanced vehicle capabilities requires the management of sophisticated systems, global collaboration, and intelligence integration, all while fulfilling industry standards for vehicle safety and embedded systems. Dassault Systèmes Smart, Safe and Connected 3DEXPERIENCE accelerates product innovation to market, helps to manage complex systems, and provides an integrated platform for mechanical, electronics, software and simulation. With assurance that industry standards for safety and embedded systems are fulfilled, vehicle manufacturers can re-focus teams on strategic new vehicle innovation.
More than 80 per cent of new vehicle innovations originate from electronics/electrical (E/E) and embedded systems, and can represent 20-40 per cent of global development costs. If not managed carefully, these critical success factors can readily become costly liabilities.
Transportation industries are on a quest to deliver outstanding product and service support to their customers. This trend is epitomized by today’s mass-customization phenomenon. In order to reach a sustainable compromise between individual customer demands and the increased cost of meeting those needs, vehicle makers are turning to platform standardization. More recently they extended the concept to vehicle modularization, ultimately allowing marketing and sales teams to win new buyers with tailored products.
With such a broad vehicle configuration capacity, how can marketing and sales managers ensure they get individual vehicle information consistently and early, shared across all communication channels, devices, local markets – sometimes even prior to product production?
Virtual Garage Industry Solution Experience delivers stunning automotive sales and marketing materials and event experiences for both B2B and B2C audiences. Designed specifically for the vehicle industry, it enables companies to leverage existing vehicle CAD data to improve the speed, quality, and reach of digital product promotions and customer engagement activities across all brand and product touch points.
DS, the premium brand of the automotive group PSA, used the “Virtual Garage” industry solution experience to create an immersive, virtual reality booth experience at the 2016 Geneva International Motor Show.
The DS brand presented the new model of its product range of premium automobiles, the new DS 3, in a dynamic and compelling way that virtually enhances the size of its booth, without using a physical car. Wearing an HTC Vive headset and controlling a joystick, visitors can virtually view, explore and interact with the new DS 3 as if it were real – walk around the car and sit inside it, change roof and body colors, trims and interior decor, and view animations of opening and closing front doors.
Based on the 3DEXPERIENCE platform, Dassault Systèmes’ “Virtual Garage” industry solution experience delivers 3D automotive sales and marketing materials, applications and experiences that communicate emotional brand or product themes to their target audiences.
This technology is relevant for the new DS 3, a model which offers more than three million possible combinations to customers.
“With the ‘Virtual Garage’ industry solution experience, companies have unlimited creative freedom to simultaneously support the launch of new vehicles cost-effectively and embrace individual customer preferences,” said Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes.
Faraday Future has adopted its 3DEXPERIENCE platform. The electric-car company has deployed the “Target Zero Defect” and “Smart Safe & Connected” industry solution experiences for the development and delivery of its new fully electric vehicle and connected automotive experience concept unveiled during CES 2016 in Las Vegas.
Both Faraday Future and Dassault Systèmes see the fundamental shift that is now occurring in the relationship between people and cars. This emerging generation of cars requires manufacturers to integrate traditional automotive design disciplines with Internet-connectivity, alternative power-sources, and autonomous driving technologies. Faraday Future determined that Dassault Systèmes’ 3DEXPERIENCE platform was the only innovation platform that made this rapid integration of design and technology possible.
“We are taking a user-centric, technology-first approach to vehicle design with the ultimate aim of connecting the automotive experience to the rest of our customers’ life,” said Nick Sampson, Senior Vice President, Product R&D, Faraday Future. “Dassault Systèmes’ focus on customer experience and its unmatched technologies will enable us to meet our aggressive schedule to deliver the most advanced electric vehicles into the market. Dassault Systèmes’ industry solution experiences like ‘Target Zero Defect’ and ‘Smart Safe & Connected’ clinched the decision for Faraday Future.”
Based on the 3DEXPERIENCE platform, “Target Zero Defect” and “Smart Safe & Connected” industry solution experiences were fully deployed across the company of more than 400 employees worldwide within two weeks. It has enabled Faraday Future to design, simulate, and prepare for production in ways that were not possible with any other solution.
“Faraday Future is attempting to transform the transportation and mobility industry. By choosing to partner with Dassault Systèmes, it has a proven solution it deployed quickly and fits with its very rapid and aggressive development schedule,” said Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes. “Faraday Future has quickly adopted the 3DEXPERIENCE platform and is benefitting from the integration of our extensive experience in the automotive and high tech industries.
“In addition to helping Faraday Future turn its concept car into reality, the 3DEXPERIENCE platform will also be utilized in Faraday Future’s forthcoming manufacturing facility in North Las Vegas. Dassault Systèmes’ industry solution experiences for manufacturing, including “Lean Production Run,” are used by companies like Faraday Future for plant optimization, quality control, and real-time visibility into facility operations. By leveraging the breadth of the 3DEXPERIENCE platform’s capabilities for manufacturing, Faraday Future will be able to construct and maintain a high-tech factory of the highest modern standards, and stay ahead of future demand for next-generation automobiles.”
Stephen Chadwick is Managing Director at Dassault Systèmes EuroNorth.
For further information: http://www.3ds.com/industries/transportation-mobility/